Mascot and Colors

Mascot & Colors

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Why the Rhino?

Student fan at Taft-Hotchkiss DayAt some point in the 1970s, Tafties began referring to school teams as “Big Red.” As time passed and peer schools began adopting more traditional mascots, Tafties became restless. They were, says Head of School Willy MacMullen’78, “looking for the Big Red what?”

School monitors decided that polling Tafties was the best way to choose a Big Red mascot. And though no one saw the poll as particularly serious, students responded. The Big Red Bloodworms turned up on the poll, but so did the Big Red Rhinos, suggested as a joke, some believe, and as a reference, says MacMullen to “a funny, spirited, and well-loved” soccer player; his nickname was “Rhino.”

The poll results were announced in a Morning Meeting, where the winning mascot would be chosen by applause. Students went wild with cheering, chanting, and clapping when “Big Red Rhinos” was announced. Though not an instant hit, rhinos soon began appearing all over campus. It was unique, and uniquely Taft.

“The fact that it began as a joke and became ingrained spoke to how perfect it was,” MacMullen notes. “It became the Taft Rhino not by some conscious design, but by stories and rituals passed down. It became part of the cultural fabric of the school and took on a life of its own.”

The rhino suit made its debut in 1990 at the school’s Centennial symposium, a sign that the Big Red Rhino had been officially adopted as the Taft School mascot.

School Colors: Red and Blue

Students at Red Rally

On the occasion of the school’s 50th Anniversary in 1940, the Taft Papyrus 500 Internal Server Error

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